The Refinery Podcast

THE
REFINERY
PODCAST

Hosted By Christian Moore & Matt Oatley
EPISODES
- EP • 02
  
  "R" is for Reason
- EP • 01
  
  "B" is for Belief
  
  LISTEN NOW
COMING SOON

"B" is for Belief

All Hail Simon Sinek!
SYNOPSIS

Branding is the key to everything in business. Good or bad, branding can determine the fate of your business right from the start. Take Simon Sinek who wrote, "Start With Why" - a book that outlines the path to building a powerful brand. Christian and Matt share their acronym for BRAND and take a deep dive into the first letter: "B" is for Belief.

Sponsored By

Viva Virtual Assistants
Save Over 60% Off The Cost Of Hiring A Full-Time Employee!
https://viva.works

Episode References

Matt's eBook
The eBook we reference in this episode.
https://refinery.agency/myths

Courses & Resources
eLearning that will refine your business.
https://refinery.agency

For Insurance Agents
Custom Branding, Web Design, & Marketing
https://agentrefined.com

Pro Pages
The fastest, most affordable web solution for insurance agencies.
https://pro.agentrefined.com

Real Good Group
Christian's independent insurance agency.
https://realgoodgroup.com

Other Episode Mentions

Simon Sinek
"Start With Why"
https://amzn.to/3nGI2Um

Jim Collins
"Good To Great"
https://amzn.to/3OOUdKY

Seth Godin
"This Is Marketing"
https://amzn.to/3P97ttu

"R" is for Reason

Why your CTAs DON'T convert.
SYNOPSIS

Having a clear core belief that drives your business is essential. But belief alone isn't all that valuable. You can only provoke action by adding purpose, or reason to your belief. In this episode, we focus on the second letter in our BRAND acronym, examine our experiences with Chick-Fil-A, TOMS Shoes, and Disney, Christian gets political, and Matt gets preachy.

Sponsored By

Viva Virtual Assistants
Save Over 60% Off The Cost Of Hiring A Full-Time Employee!
https://viva.works

Support us, please!

Setup donations on Anchor
https://anchor.fm/refinery/support

Episode References

All Aboard! New Team Member Training Course
The curriculum we reference in this episode.
https://refinery.agency/all-aboard

Courses & Resources
eLearning that will refine your business.
https://refinery.agency

For Insurance Agents
Custom Branding, Web Design, & Marketing
https://agentrefined.com

Pro Pages
The fastest, most affordable web solution for insurance agencies.
https://pro.agentrefined.com

Other Episode Mentions

Simon Sinek
"Start With Why"
https://amzn.to/3nGI2Um

Jim Collins
"Good To Great"
https://amzn.to/3OOUdKY