Hosted By Christian Moore & Matt Oatley
All Hail Simon Sinek!
Branding is the key to everything in business. Good or bad, branding can determine the fate of your business right from the start. Take Simon Sinek who wrote, "Start With Why" - a book that outlines the path to building a powerful brand. Christian and Matt share their acronym for BRAND and take a deep dive into the first letter: "B" is for Belief.
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The eBook we reference in this episode.
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Other Episode Mentions
"Start With Why"
"Good To Great"
"This Is Marketing"
Why your CTAs DON'T convert.
Having a clear core belief that drives your business is essential. But belief alone isn't all that valuable. You can only provoke action by adding purpose, or reason to your belief. In this episode, we focus on the second letter in our BRAND acronym, examine our experiences with Chick-Fil-A, TOMS Shoes, and Disney, Christian gets political, and Matt gets preachy.
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All Aboard! New Team Member Training Course
The curriculum we reference in this episode.