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  • THE
    REFINERY
    PODCAST

    Hosted By Christian Moore & Matt Oatley

  • EPISODES

    • EP • 02

      "R" is for Reason

    • EP • 01

      "B" is for Belief

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      LISTEN NOW

    COMING SOON

    • EP • 03

      Special Guest
      Interview

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      COMING SOON

    • EP • 04

      "A" is for Action

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      COMING SOON

    • EP • 05

      "N" is for Need

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      COMING SOON

    • EP • 06

      Special Guest
      Interview + Q&A

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      COMING SOON

    • EP • 07

      "D" is for Devotion

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      COMING SOON

    • EP • 08

      Top Secret
      Episode

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      COMING SOON

    • EP • 09

      De-Myth-ifying SEO

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      COMING SOON

    • EP • 10

      Special Guest
      Interview

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      COMING SOON

    • EP • 11

      Tutorial:
      SEO Tools We Use

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      COMING SOON

    • EP • 12

      Bonus:
      Year In Review

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      COMING SOON

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    "B" is for Belief

    All Hail Simon Sinek!

  • SYNOPSIS

    Branding is the key to everything in business. Good or bad, branding can determine the fate of your business right from the start. Take Simon Sinek who wrote, "Start With Why" - a book that outlines the path to building a powerful brand. Christian and Matt share their acronym for BRAND and take a deep dive into the first letter: "B" is for Belief.

    Sponsored By

    Viva Virtual Assistants
    Save Over 60% Off The Cost Of Hiring A Full-Time Employee!
    https://viva.works

    Episode References

    Matt's eBook
    The eBook we reference in this episode.
    https://refinery.agency/myths

    Courses & Resources
    eLearning that will refine your business.
    https://refinery.agency

    For Insurance Agents
    Custom Branding, Web Design, & Marketing
    https://agentrefined.com

    Pro Pages
    The fastest, most affordable web solution for insurance agencies.
    https://pro.agentrefined.com

    Real Good Group
    Christian's independent insurance agency.
    https://realgoodgroup.com

    Other Episode Mentions

    Simon Sinek
    "Start With Why"
    https://amzn.to/3nGI2Um

    Jim Collins
    "Good To Great"
    https://amzn.to/3OOUdKY

    Seth Godin
    "This Is Marketing"
    https://amzn.to/3P97ttu

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    "R" is for Reason

    Why your CTAs DON'T convert.

  • SYNOPSIS

    Having a clear core belief that drives your business is essential. But belief alone isn't all that valuable. You can only provoke action by adding purpose, or reason to your belief. In this episode, we focus on the second letter in our BRAND acronym, examine our experiences with Chick-Fil-A, TOMS Shoes, and Disney, Christian gets political, and Matt gets preachy.

    Sponsored By

    Viva Virtual Assistants
    Save Over 60% Off The Cost Of Hiring A Full-Time Employee!
    https://viva.works

    Support us, please!

    Setup donations on Anchor
    https://anchor.fm/refinery/support

    Episode References

    All Aboard! New Team Member Training Course
    The curriculum we reference in this episode.
    https://refinery.agency/all-aboard

    Courses & Resources
    eLearning that will refine your business.
    https://refinery.agency

    For Insurance Agents
    Custom Branding, Web Design, & Marketing
    https://agentrefined.com

    Pro Pages
    The fastest, most affordable web solution for insurance agencies.
    https://pro.agentrefined.com

    Other Episode Mentions

    Simon Sinek
    "Start With Why"
    https://amzn.to/3nGI2Um

    Jim Collins
    "Good To Great"
    https://amzn.to/3OOUdKY